SIERRA Cars Releases “43 Fortitude: A Continuing Legacy” Short Film, Depicting Lucy Block’s Historic Pikes Peak Ascent Documentary Explores Wife & Mother’s Tribute to Action Sports Icon Ken Block at 2023 Pikes Peak International Hill Climb

Salt Lake City, UT — Dec. 20, 2023 — SIERRA Cars, a leader in ultra-performance off-road racing, announced today the release of “43 Fortitude: A Continuing Legacy” — a short film that recounts the momentous effort, emotion, and heartfelt determination behind Rally Driver and mother of three, Lucy Block’s tribute run for husband Ken Block at Pikes Peak International Hill Climb summit earlier this year.

Watch the Documentary: https://youtu.be/_QT6UCv4FEQ?si=CrbV7F2-j62Bg6x0
Share the Teaser: https://youtu.be/0fUNbdU_JWA?si=t8o2qPmG3VaNY_8d

Documentary Summary:
“43 Fortitude: A Continuing Legacy” is a heartfelt account of Lucy Block’s tribute to husband Ken Block as she sets out to race America’s Mountain in his honor with the SIERRA Cars, Hoonigan, and Hypercraft race teams at the 101st Pikes Peak International Hill Climb. Follow Lucy from her decision to race Pikes Peak, through the ups and downs of Peak Week, and hope-filled moments leading up to race day as she’s joined by her daughter Lia at the summit. 43 Fortitude captures a historic family tribute that will be etched in Pikes Peak history, and showcases the strength and determination of the Block family’s continuing legacy.

“Our family loves racing, it’s part of who we are. This documentary captures that, while showing fans at home the story of how we made it to the top,” said Block.

“It’s hard to describe the atmosphere and camaraderie we all felt at Pikes Peak. Getting Lucy to the top in our new EV system and with so much on the line will be forever ingrained in my memory,” said SIERRA Cars Founder and Racecar Driver Cole Powelson. “This is the most emotion I’ve ever put into one race. It’s bittersweet to watch it back, but we’re proud to have played a role in Lucy’s tribute, and to share this story with friends and fans, who are as inspired by the Block family as we are.”

The documentary was filmed and edited by Judson Pryanovich, with support from 43 Institute, Hypercraft, Yokohama and Hoonigan.

For more information and to donate to 43 Institute, please visit: www.sierra-cars.com and www.43i.org.

ABOUT 43 INSTITUTE
Founded in 2023, 43 Institute is a non-profit founded to carry on rally driver and action sports star Ken Block’s greatest legacy: creating paths of opportunity for the exceptionally driven who may lack the proper support system for growth and success. To learn more or to donate, please visit: www.43i.org.

ABOUT SIERRA CARS
Founded in 2018, SIERRA Cars is a leading name in the realm of ultra-performance vehicles, dedicated to pushing the boundaries of technology and driving experience. Thanks to collaborations with racing-class enthusiasts and professional drivers, SIERRA Cars emerged as a trailblazer in the automotive racing industry. While their current lineup of race vehicles include both gas and electric options, SIERRA’s ECHO line marks a future commitment to the electric movement and to a new era of innovation targeting drivers of every kind. To learn more about SIERRA Cars and its all-electric ECHO line, please visit www.sierra-cars.com.

ABOUT HYPERCRAFT
Hypercraft is a pioneering electric vehicle powertrain manufacturing and engineering company at the forefront of revolutionizing the global electric vehicle industry, and with locations in Provo, Utah and Carson, Calif. Founded in 2020, our mission is to democratize access to cutting edge, electric and hybrid powertrain systems by developing the most advanced, off-the-shelf, OEM-grade powertrains that are ready to integrate into a wide array of short and long-range vehicles. In pursuit of this mission, Hypercraft has helped reshape the landscape of electric vehicle manufacturing for major OEMs and builders in Marine, Government, Commercial, Motorsport, Automotive and Aerospace industries. For more information, visit www.hypercraftusa.com.

FREQUENTLY ASKED QUESTIONS

How does the ECHO line enhance the accessibility of high-performance electric vehicles?

ECHO Line: Making High-Performance Electric Vehicles Accessible

The introduction of the ECHO line represents a groundbreaking move towards making high-performance electric vehicles more accessible to everyday drivers. By combining cutting-edge technology with design elements derived from professional racing, this lineup offers an exhilarating yet approachable driving experience.

Key Features:

• Robust Engineering:Built on a chassis that has been rigorously tested in extreme racing conditions, these vehicles ensure safety and reliability without compromising on performance. This engineering marvel allows car enthusiasts to experience race-level dynamics outside the track.
• Electric Innovation:The ECHO line is a testament to the commitment to an all-electric future. Its advanced electric systems deliver impressive acceleration and efficiency. This not only marks a shift in performance standards but also promotes sustainability among modern drivers.
• Proven Capabilities:The ECHO Block Edition has already demonstrated its prowess at prestigious events like the Pikes Peak International Hill Climb. Such showcases highlight the vehicle’s performance potential while reassuring potential owners of its capability in diverse driving scenarios.

By bridging the gap between competitive racing and day-to-day commuting, the ECHO line makes high-octane driving more reachable than ever before, setting a new standard for electric vehicles in both innovation and performance.

What are the key features of the ECHO all-electric performance vehicle line?

Key Features of the ECHO All-Electric Performance Vehicle Line

The ECHO series showcases three innovative models, each tailor-made to fit diverse performance needs and preferences. Here’s a detailed look at the standout features of each:

ECHO Base Model

• Power and Battery:This model is equipped with an 18.6-kWh battery, offering a solid 150 electric horsepower (eHP) and generating up to 165 lbs of torque.
• Driving Experience:Weighing in at 1,350 pounds, it reaches a top speed of 80 mph, providing an exhilarating yet controlled ride.
• Affordability:Priced at $39,000, it serves as an ideal entry point for enthusiasts eager to explore electric performance.
• Capability:With its reliable power setup, the base model enhances versatility across different terrains.

ECHO R-Spec

• Design and Performance:Inspired by rally and gymkhana racing, this single-seater vehicle packs an 18.6-kWh battery, boosting output to 300 eHP with 350 lbs of torque.
• Speed and Weight:Capable of exceeding 100 mph, it weighs approximately 1,500 pounds, promising a dynamic driving experience suited for both track and road.
• Pricing:At $74,900, the R-Spec is crafted for those with a taste for speed and high performance.
• Agility:Boasting race-spec agility, the R-Spec ensures thrilling hill climbs and precise handling.

ECHO Block Edition

• Exclusive Power Features:This model mirrors the R-Spec in power, with a compelling 300 eHP and 368 lbs of torque from its 18.6-kWh battery.
• Top Performance:Optimized for high-speed events like the Pikes Peak race, it achieves a peak speed of 120 mph, while maintaining a lean weight of 1,350 pounds.
• Rarity and Investment:With only seven units available, it’s a true collector’s piece at $85,000, with part of the proceeds supporting charitable causes through the 43 Institute.
• Unique Appeal:As a limited edition, it not only offers striking performance but also exclusivity and social impact.

Each ECHO model is crafted to provide exceptional electric performance, enhancing the driving experience while catering to the desires of car enthusiasts and collectors alike.

What is the driving experience like for the ECHO vehicles across different models?

Discover the ECHO Driving Experience Across Models

Curious about what it’s like to drive an ECHO vehicle? Let’s dive into the thrill each model offers:

• Base Model: Perfect for those stepping into the world of electric performance, this model delivers a seamless transition with its balanced power delivery. You’ll enjoy the feel of high-powered electric propulsion without overwhelming complexity—a great introduction to advanced driving dynamics.
• R-Spec: Engineered for the passionate enthusiast, this version is your gateway to exhilarating adventures in rally and gymkhana settings. With its race-inspired modifications, the R-Spec provides an adrenaline-fueled experience that stays true to the spirit of motorsports.
• Block Edition: Aimed at serious racers and collectors, this premium model offers exclusive features and a truly unique driving experience. Its limited availability ensures that every journey feels special, blending collector-worthy aesthetics with high-octane performance.

Each ECHO model guarantees a ride that isn’t just about getting from point A to B—it’s about experiencing the pinnacle of electric performance. Whether you’re a novice or a racing aficionado, ECHO promises an unparalleled journey that you won’t soon forget.

What is the significance of the ECHO line’s launch for the company’s strategy?

What Does the Launch of the ECHO Line Mean for the Company’s Strategy?

The introduction of the ECHO line marks a pivotal turn in the company’s strategic direction, signaling a strong commitment to electric vehicles. This move represents an effort to blend high-performance racing technology with practicality for everyday users. By doing so, the company aims to merge the thrill of professional motorsports with the needs of daily transportation.

Bridging the Gap

The ECHO line doesn’t just focus on speed and power; it embodies a shift towards sustainability without compromising on performance. With a sturdy chassis that has been thoroughly tested in extreme racing conditions, these vehicles promise both durability and reliability. This ensures that consumers can enjoy a race-like experience while comfortably navigating their daily commute.

Strategy Transformation

This launch underscores a significant transformation for the company. By dedicating resources to electric innovations, they are not only capturing the growing market demand for eco-friendly transportation but also setting a new standard in the industry. This strategic pivot positions the company as a forward-thinking leader, poised to make a lasting impact on both the racing and everyday driving sectors.

What are the performance capabilities of the ECHO R-Spec on different terrains?

Performance Capabilities of the ECHO R-Spec Across Various Terrains

The ECHO R-Spec is engineered for versatility and excellence, making it a standout in diverse environments.

• Rally Tracks: On rally circuits, it delivers sharp handling and quick acceleration, ensuring you’re always in control, even at high speeds.
• Snowy Paths: Its design includes advanced traction control, allowing you to navigate icy conditions with confidence and ease without sacrificing speed or safety.
• Desert Dunes: Tackle sandy terrains with precision as the ECHO R-Spec maintains stability and power, effortlessly gliding through tough desert landscapes.
• Asphalt: On paved roads, enjoy a smooth ride with top-notch performance, whether you’re navigating city streets or cruising on the highway.
• Off-Road Adventures: For rugged trails, its robust suspension system and durable build provide unmatched performance, handling rocks, mud, and uneven surfaces without trouble.

In summary, the ECHO R-Spec adapts fluidly to a variety of terrains, making it an exceptional choice for those who crave diverse and reliable performance.

How does the ECHO line bridge the gap between professional racing and everyday driving?

Bridging the Gap: Professional Racing Meets Everyday Driving

The ECHO line elegantly combines the thrill of professional racing with the practicality required for daily use. This series of electric performance vehicles is engineered with a unique blend of speed, agility, and comfort.

Tried and Tested Racing Chassis

At the heart of the ECHO line is a racing-grade chassis. Designed to withstand the rigors of professional tracks, it offers exceptional durability and performance. This foundation ensures that drivers enjoy a race-like experience without sacrificing safety or reliability.

Seamless Transition from Track to Street

What sets these vehicles apart is their adaptability. The ECHO line capitalizes on advanced electric technology to provide powerful acceleration and precision handling, akin to what professional drivers expect. However, they are just as comfortable navigating urban streets, offering a smooth, efficient ride.

Enhanced Driving Experience

These vehicles feature cutting-edge technology that caters to enthusiasts and everyday drivers alike. With customizable driving modes, you can switch from a high-performance setup ideal for open roads to a more conservative mode for city commutes, bridging the gap between two driving worlds effortlessly.

In summary, the ECHO line harmonizes the exhilarating dynamics of racing with practical features suited for daily use, bringing the essence of the racetrack to your everyday journey.

How does the ECHO R-Spec model differ from the base model in terms of power and performance?

Key Differences in Power and Performance: ECHO R-Spec vs. Base Model

The ECHO R-Spec and its base variant are both designed for electric performance but cater to different driving enthusiasts.

Power and Torque

• ECHO R-Spec:
  • Features an impressive 18.6-kWh battery.
  • Delivers a powerful output of 300 electric horsepower (eHP).
  • Produces up to 350 pounds of torque, ideal for those who seek exhilarating speed and quick acceleration.
• Base Model:
  • Also equipped with an 18.6-kWh battery pack but tuned differently.
  • Generates 150 electric horsepower.
  • Offers up to 165 pounds of torque, suitable for a more controlled and relaxed driving experience.

Performance and Driving Dynamics

• ECHO R-Spec:
  • Capable of reaching speeds over 100 mph.
  • Weighs in at 1,500 pounds, contributing to a dynamic, responsive drive suitable for the racetrack or spirited driving on open roads.
• Base Model:
  • Has a top speed of 80 mph.
  • Lighter at 1,350 pounds, which offers nimbleness, making it perfect for urban environments and everyday driving.

In summary, the R-Spec is engineered for speed enthusiasts craving high performance, while the base model provides a balanced blend of power and convenience for daily transportation.

What exclusive features does the ECHO Block Edition offer?

The ECHO Block Edition boasts a range of exclusive features that set it apart in the automotive world. At its core is an 18.6-kWh battery pack, delivering an impressive 300 electric horsepower (eHP) and 368 lb-ft of torque. This power ensures dynamic performance, especially when combined with its lightweight design—tipping the scales at only 1,350 pounds.

Designed with high-speed enthusiasts in mind, it reaches speeds of up to 120 mph. This precision engineering is optimized specifically for races like the iconic Pikes Peak, showcasing its superior handling and acceleration capabilities.

Adding to its allure, the ECHO Block Edition is incredibly rare, with just seven units available. Priced at $85,000 each, it not only represents a unique investment opportunity but also supports a good cause. Part of the proceeds benefits the Block family’s non-profit 43 Institute, adding a meaningful dimension to its exclusivity.

What are the specifications and price of the ECHO Base Model?

ECHO Base Model Specifications and Price

Battery and Power:
This model is built with an 18.6-kWh battery pack capable of delivering 150 electric horsepower. It boasts a torque of up to 165 lbs, ensuring efficient power output for a smooth drive.

Performance:
Weighing in at 1,350 pounds, the ECHO Base Model can reach speeds of up to 80 mph. This combination of weight and speed provides an exhilarating driving experience while remaining easy to handle.

Price:
Starting at $39,000, this base model offers an affordable entry for those interested in electric vehicles, combining performance with value.

How does the ECHO line reflect the company’s commitment to innovation and sustainability?

Sierra’s ECHO line marks a future commitment to the electric movement and to a new era of innovation targeting drivers of every kind. This groundbreaking venture emphasizes sustainability without sacrificing performance, highlighting Sierra’s dedication to eco-friendly advancements. By striving to make high-performance electric vehicles more accessible, Sierra aims to cater to a broader audience, ensuring that sustainable technology isn’t just a niche option but a mainstream choice.

As Sierra sets new standards within the industry, the ECHO line not only reflects technological innovation but also a forward-thinking approach to environmental responsibility. This dual focus on accessibility and sustainability positions Sierra as a leader in the electric vehicle landscape, paving the way for a cleaner, more inclusive driving future.